Every CONTEXT 2026 session. On demand.

See how data and AI leaders are putting agents into production, and what it takes to build the context layer behind them.

CONTEXT
See all sessions

Track 1 - Context

The State of Context Engineering

  • Kevin Petrie

    VP of Research

  • Sat Duggal

    CMO

Few AI concepts are more hyped, and less understood, than context. This session defines context, examines why it matters, and explores how to implement an effective context program in support of AI. We start with an overview from Kevin Petrie, VP of Research at BARC, as he establishes the architectural pillars and must-have characteristics of context engineering. Then Kevin and Sat Duggal, CMO, DataHub, discuss strategies to build AI trust with context engineering. You will leave this session with guiding principles for success with agentic AI.