Data Supply Chain Visibility:
Practical Benefits of End-to-End Lineage

About the Session

Where does your data really come from — and where does it go? In this session, Srikanth Devidi from Robinhood and Raghavendra Rojkhird from Block share how they built end-to-end lineage across batch, streaming, and BI systems.

Learn how lineage unlocks faster discovery, better quality, and stronger governance,  plus actionable first steps you can take to bring visibility to your own data supply chain.

Key Takeaways:

  • How to map lineage for your highest-risk pipelines first (e.g., PII or revenue data)
  • Put names to flows: Assign a “lineage steward” to each critical pipeline so someone is accountable when things break
  • How to understand the impact of making changes to your data
  • How to triage and debug the operational data issues – stale, missing, and duplicated data
  • Position lineage as a tool for faster discovery and better productivity, not just a compliance checkbox, to drive internal buy-in and adoption

Speakers

Raghavendra Rojkhird

Head of Data Engineering and Governance

Block

Srikanth Devidi

Head of Data and Experimentation Platform

Robinhood Markets, Inc.

John Joyce

Co-Founder & Engineer

DataHub

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